Amazon turns advertising into an AI-powered planning business
Amazon is taking another step toward automating digital advertising after unveiling new AI tools designed to help brands…
News in Marketing
WPP brings AI directly into ad production with new London hub.
WPP is taking another step toward reshaping how advertising is produced, opening a new production hub in East…
In-game advertising market projected to reach $19.92 billion by 2034
A new market analysis projected the global in-game advertising market to reach $19.92 billion by 2034, driven by…
How brand voice guidelines actually get used, or don’t, inside a real marketing team
Most companies past a certain size have a brand voice document somewhere, outlining tone, vocabulary preferences, and style…
X launches global Lead Gen Ads, letting advertisers capture leads without leaving the platform
X announced the global launch of Lead Gen Ads in August 2026, a new ad format letting advertisers…
What makes a call-to-action actually effective, beyond just the button color
A huge amount of marketing folklore has built up around button colors supposedly outperforming each other in call-to-action…
How pricing psychology affects perceived value, independent of the actual price
The way a price is presented can meaningfully shift how it’s perceived, even when the actual number stays…
Vercel branding debuts on Mercedes-AMG F1 cars at the British Grand Prix
Software company Vercel’s branding appeared for the first time on Mercedes-AMG PETRONAS Formula One Team’s race cars at…
Why customer testimonials work better with specific details than broad praise
A testimonial that simply says a product or service is “great” or “exceeded expectations” carries far less persuasive…
EA launches in-game advertising platform with Visa, Red Bull and Lowe’s as partners
Electronic Arts launched EA Advertising in June 2026, a new platform letting brands integrate directly into gameplay through…
Understanding attribution models: why the ‘last click’ isn’t the whole story
Last-click attribution, crediting whichever channel a customer interacted with immediately before converting, remains the default reporting model in…
How influencer marketing contracts typically structure payment and deliverables
Influencer marketing agreements have matured considerably from the informal handshake deals common in the format’s early years, and…