Brands Face a New Marketing Challenge as AI Makes Personalisation Faster and More Powerful
Artificial intelligence is changing how companies identify audiences, create campaigns and measure advertising performance. The latest phase of…
News in Marketing
Advertising Enters the Age of AI Agents as Brands Begin Automating Decisions Once Made by Human Teams
The global marketing industry is entering a new phase of automation in which artificial intelligence is no longer…
Brands Are Moving Beyond Impressions as AI Forces Advertising to Measure Intent
The marketing industry is entering a new phase in which advertisers are increasingly interested in what consumers intend…
Advertising Industry Moves Toward Agentic AI as Brands Search for More Efficient Media Buying
The advertising industry is moving into a new stage of artificial intelligence adoption as companies experiment with systems…
Brands Turn to Storytelling and AI as Advertising Becomes More Competitive
Global marketers are entering a period in which artificial intelligence is increasing the speed of content production while…
Brands Rethink Digital Marketing as First-Party Data Becomes More Valuable
Digital marketing is entering another major transition as brands face tighter privacy rules, fragmented advertising platforms and growing…
AI Shopping Agents Force Marketers to Rethink How Brands Are Discovered Online
Artificial intelligence is beginning to change not only how consumers search for products, but also how brands compete…
Amazon turns advertising into an AI-powered planning business
Amazon is taking another step toward automating digital advertising after unveiling new AI tools designed to help brands…
WPP brings AI directly into ad production with new London hub.
WPP is taking another step toward reshaping how advertising is produced, opening a new production hub in East…