How influencer marketing contracts typically structure payment and deliverables
Influencer marketing agreements have matured considerably from the informal handshake deals common in the format’s early years, and…
News in Marketing
Coinbase’s Oscars ad becomes one of the year’s most talked-about campaigns
Coinbase’s advertising spot during the 98th Academy Awards in March 2026, created with independent agency Isle of Any,…
What a marketing funnel actually is, and where most funnels break down in practice
The classic marketing funnel, awareness, consideration, conversion, remains a useful mental model, but real customer journeys rarely move…
How seasonality should shape a marketing calendar, beyond just the obvious holidays
Marketing calendars often account for the most obvious seasonal spikes, major holidays, back-to-school, but miss subtler seasonal patterns…
Why email marketing still outperforms newer channels on pure return on investment
Email marketing regularly ranks among the highest-ROI channels available to marketers, a fact that surprises people who assume…
Understanding customer acquisition cost by channel, not just in aggregate
Customer acquisition cost is often reported as a single blended average across all marketing channels, which can hide…
Omnicom becomes the world’s largest ad agency after closing Interpublic deal
Omnicom Group closed its acquisition of Interpublic Group on November 26, 2025, becoming the advertising industry’s largest player…
How brand positioning differs from a tagline, and why conflating the two causes problems
Brand positioning and a catchy tagline get confused constantly, but they operate at completely different levels of a…
What A/B testing actually proves, and where it commonly gets misread
A/B testing is one of the most widely used tools in marketing for deciding which version of an…